Positioning and Branding
We work with our private equity clients to create and articulate clearly defined and differentiated brands. We accomplish this through a number of initiatives, including:
- Ensuring consistent messaging and brand positioning;
- Keeping in close, regular contact with investors in the asset class and with private equity thought leaders;
- Raising a firm's profile through strategic media relations and targeted thought-leadership opportunities;
- Developing marketing materials, including Web sites, brochures and videos that reinforce key points of differentiation.
Leadership requires acting decisively and with conviction, and being willing to serve as an industry spokesperson. Broadgate helps clients to develop a competitive advantage by assuming such leadership in enhancing the firm's high quality positioning. Initiatives we use to establish thought leadership in private equity include contributed articles for placement in high impact publications; advertising in key private equity publications; and targeted speaking opportunities that allow clients to highlight their key messages to audiences of opinion leaders.
Private Equity Publishing
We publish the Broadgate Private Equity SmartBrief (available here) a weekly electronic digest of industry news and information. We also have strategic relationships with the leading trade publications and frequently partner with them on joint conferences and market surveys.